YOUR HONOR: SEASON 2 // CREATIVE CAMPAIGN
CONTEXT
No one can escape their actions. Even the most powerful people are not exempt from suffering and those who try to have it all, will ultimately end up with nothing.
Disbarred, disgraced and all but destroyed, former judge Michael Desiato, a man forced to face the wreckage of his former life, must navigate a narrow path between rival crime syndicates at war and the federal agencies that want to take them down.
OBJECTIVE
The campaign aimed to authentically depict, as authentically as we can, the journey of a man's redemption from profound despair, as he begins to rediscover his humanity.
The first season was initially marketed as limited series two years ago, which left us believing the story was concluded, we now needed to assure viewers of the vital significance of Season 2.
SOLUTION
We aimed to raise the stakes from Season 1 while building upon the existing equity.
Leveraging the season one campaign as a foundation, we developed a collection of creative assets that embraced the brand's equity while propelling it to new heights, aligning seamlessly with the narrative of our current season.
Ultimately, our endeavor led us to craft a campaign that resonates as a true saga.
MY ROLE
As the creative design lead for this campaign, I spearheaded the strategy, conceptualization, and visual language. I provided guidance and oversight to our creative agency partners, while also managing a team of internal art directors and external collaborators. Together, we delivered impactful graphics for on-air, motion graphics, and print materials for out-of-home placements. Additionally, I fostered collaboration with digital and social teams to ensure a cohesive and effective campaign across all platforms.
