alex judson

ShivHans Pictures - Identity

Shivhans is a motion picture production company with some heavy hitting titles like “Danny Collins”, “Trumbo”, and “Captain Fantastic”.

ShivHans was looking for a visual identity with an extremely short launch schedule in time for their feature film's premiere.  The brand needed to feel contemporary and smart while incorporating "ShivHans Pictures" and a swan (Shiv is derivative of the founders name & Hans means swan in Hindi).  The logo lives on promotional materials, the animated production card that plays in the opening credits, and on business cards.   

The result is this animated production card that plays before the opening credits of all of their movies and trailers. 

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WNBC “NYFM” Opening Title Sequence

Behind the scenes, live performances and the inside track with 101.9 WRXP's Matt Pinfield of MTV's 120 Minutes fame and Leslie Fram. 

Another small group effort. I shot photos and edited them together. I worked with designers to create the graphic overlays, and animate the end sequence. I modeled, rigged shaded, lit and animated the microphone in 3D using Maya.

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FIBI & CLO - BRANDED CONTENT

Fibi & Clo is an online boutique for women's shoes and accessories targeting cost-concious young women who live in the Sun Belt. 

The creative objective was to portray an aspirational lifestyle - using an extremely limited budget - for customers while also showcasing the new Summer footwear collection. The short film lives on the Fibi & Clo website and is used across the country by sales representatives during their trunk shows. 

We sourced the talent, location and props, then I directed and shot the footage, and edited the short film within 3 days, managing a micro team. 

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Graceland Opening Titles

This is the opening title sequence for the USA Network original series, GRACELAND.

The creative objective for this opening title sequence was to showcase the five cast members, the show's creator and the name of the show, while adhering to USA's 10 second time limitation. 

Piecing together "behind-the-scenes" photographs, 16mm film footage and other promotional marketing materials, I first created style frames, which then became the final look and feel of GRACELAND'S open.  I later designed and animated the show's titles over the edit. The textured overlay in the sequence plays upon the gritty tone of the show. 

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The Match Off - SHOW PACKAGE

The Match Off is a competition reality show where matchmakers compete to find compatible matches for a few lucky singles. The show was produced by LXTV for NBC Local Media and aired after Saturday Night Live.

This was an example of a small budget, and smaller team that came together in a very short time to create an entire show package. 

I created the show logo, and designed the show's opening sequence. I then directed the shoot, and finally animated and edited all of the bumpers, bars, bugs and billboards that accompanied the open. Music was sourced from NBC's stock libraries

MONTAGE OF THE MATCH OFF PACKAGING

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LX New York - SHOW PACKAGE

LXTV is a lifestyle digital content brand bought by NBC to be the lifestyle entertainment brand for their local markets. 

The popular WNBC franchise "Live at Five" was returning with a new look, feel and new name too.  This program was re-tooled to replace the 5pm news hour which was suffering in the ratings. LXTV produced the live show from their own studio.  

MONTAGE OF LX NEW YORK PACKAGING

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LXTV wanted to let viewers know there is a new place to watch lifestyle programming at 5pm.  With an existing demand for programming that spoke to the demo, we needed to inform them where and when.  

I created a logo that suggested 5 o'clock in it's design. As the Creative Director, I lead a team that then built a new bright colorful identity for the afternoon block.  From this design, we designed and implemented a custom display typeface, a system of design assets and templates to execute over 120 custom deliverables that all needed to be triggered live at a moments notice.

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