Hailing from the labyrinthine streets of New York City, Alex's journey into design began when he traded textbooks for brushes and pencils at The Art Students League—a decision that likely didn't endear him to his teachers. After these early experiments with creativity, a passion was kindled, guiding him to the hallowed halls of Parsons School of Design.

Today, as a seasoned Creative Director, Alex navigates the ever-shifting currents of branding and marketing for titans like Paramount Plus, Showtime, and Pluto TV, his expertise honed through trials at Lucas film and MTV. In a moment of audacity, he co-founded the design boutique Goodlookin', adding another chapter to his tale before assuming a pivotal role at NBC Universal, where he lent his touch to the narratives of LXTV, SYFY, and USA Network.

In the arena of creative endeavor, Alex assumes the roles of both artist and critic, guiding his teams with a deft hand and a wry smile. His trophy shelf overflows with accolades, a testament to his ability to turn chaos into clarity, often with a bemused shrug.

Beyond the Zoom calls and brainstorming sessions lies Alex's refuge—a realm where vinyl spins, guitars thrum out of tune, and piles of skateboards gather dust. Yet, amidst these pursuits, he remains resolute in his resolve to master the untamed complexities of branding, for in the crucible of chaos, he finds his truest form of expression.

EXPERIENCE:

2023 - Present // Paramount Streaming // Creative Director Brand

2021 - 2023 // Showtime Networks // Creative Director

2010 - 2020 // NBC Universal // Creative Director - USA Network

2008 - 2010 // NBC Universal // Creative Director - LXTV

2005 - 2007 // Goodlookin' Design Agency // Co-Founder, Creative Partner

2000 - 2005 // MTV Networks // Sr. Designer & Animator

EDUCATION:

Parsons School of Design